In a quick update from last week, Microsoft announced the most sweeping layoffs they've ever done, with a total impact of over 18,000 jobs, plus an unknown number of contractors. Of course, in classic Microsoft fashion, they announced 2/3s of the layoffs last week, with the other 6,000 looming over the heads of remaining employees like a Damoclean sword. If Microsoft's senior management thinks this will help improve productivity, they've got another thing coming. Uncertainty will serve only to erode morale within the company, and cause further brain-drain to the other big tech companies here in the Seattle area. I'm sure Google, Facebook, and Amazon recruiters are salivating at the prospect of picking up hundreds of Microsoft employees who've had enough.
On a lighter note, I wanted to talk a bit about iBeacon and other location-based technologies. Apple didn't make any big announcements about the technology during the WWDC keynote, but iOS 8 seems to offer a new feature that should drastically improve the ability of companies to funnel users into their apps. Of course, there are a few problems with this approach:
- The vast majority of businesses lack the resources to build an iPhone app.
- I sincerely doubt that your average user has any interest in installing a new app for every restaurant they walk into.
Fortunately, it looks like there is a meaningful alternative that sidesteps both of these issues: Passbook. If you're anything like me, you haven't had many opportunities to use Passbook. Maybe you've bought coffee with it at Starbucks, or boarded a US domestic flight by using a QR code on a Passbook pass. I think that Passbook has been woefully underadopted by developers and businesses. It offers a cheap and easy way for a business to get a persistent user interface onto a user's device, offer push notifications and show alerts based upon the user's current location. The only really tricky thing about Passbook passes has been figuring out how to get them onto a user's device, but—as it turns out—you can send a Passbook pass to a user's phone via MMS. Passbook passes can, in turn, be displayed on user's lock screens via proximity to an iBeacon.
Are you working with iBeacon and/or Passbook? What have your experiences been with the technologies?
Until next time,
Aaron
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