In case you missed it, news came out last week that Apple is spending over half a billion dollars on sapphire glass, the same kind that's used to cover the 5s' Touch ID sensor. You might remember a few years back that Apple was looking into using a metal alloy called Liquidmetal, and did a sort of 'test deploy' with the SIM card ejection tool included with iPhones. Nothing more ever emerged, but Apple also never spent $578 million on Liquidmetal either. Does Apple really expect to spend that much money covering Touch ID sensors? Probably not. Instead, can you guess where sapphire glass is used heavily today? Yep, watch faces.
Considering that Apple hired Paul Deneve, CEO of Yves Saint Laurent, this past summer, it seems pretty clear what Tim Cook's "new product categories" for 2014 might be. I've used Pebbles and FitBits, and I have to say that I'm generally a little skeptical about the whole product category, but Apple tends to be pretty on the ball when it comes to producing devices with mass market appeal, so I'll certainly give them the benefit of the doubt. But, you still have to ask yourself, is iWatch a $70 billion/year business?
Until next time,
Aaron
What We're Reading
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Weekly Roundup
TTCounterLabel
ASBanker
Simplifies adding In App Purchases to iOS applications. MIT licensed. |
JSVideoScrubber
A simple video scrubber that can be used drive navigation in video playback on iOS 7. MIT licensed. |
HATransparentView
UIView transparent subclass based on Rdio stations menu. MIT licensed. |
PKJSONSocket
YAJL-Entity
A JSON framework that can deserialize the JSON string into real objects, with 0.1 configuration. Apache 2.0 licensed. |
PNChart
A simple and beautiful chart lib with animation used in Piner for iOS MIT licensed. |
ICTextView
NHBalancedFlowLayout
UICollectionViewLayout subclass for displaying items of different sizes in a grid without wasting any visual space. Inspired by: http://www.crispymtn.com/stories/the-algorithm-for-a-perfectly-balanced-photo-gallery MIT licensed. |
MZTimerLabel
AKNumericFormatter
Formatter for numerical fields and UITextField category to use it easily while editing. MIT licensed. |
JYRadarChart
an iOS open source Radar Chart implementation MIT licensed. |