We're about a week away from the unveiling of the iPhone 6, and—it seems—the iWatch. I've always been incredibly impressed with the incredibly polished, and generally glitch-free nature of Apple's keynotes, especially when you compare them to the general disaster fests that typify Microsoft and Google keynotes. The Google I/O keynote at the end of June this summer was an especially notable juxtaposition to Apple's electrifying 2 hour long WWDC keynote. I'm something of an Apple fanboy, to be sure, but I think the facts are incontrovertible.
A big part of the reason why Apple keynotes are so generally flawless is that they're mapped out to the smallest details, and rehearsed endlessly:
As I was the product manager for Apple's DVD software, I had to organise everything that Steve would need.The team and I spent hundreds of hours preparing for a segment that lasted about five minutes.
Mike Evangelist, Behind the Magic Curtain
9To5Mac has a fantastic, in-depth look at all of the work that goes into Apple's events, and a lot more of their interactions with the media. I highly suggest reading it.
Best,
Aaron
What We're Reading
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Dev
- Quickboard - a very cool-looking keyboard for iOS 8
- Faux Pas
- Thoughts on Swift, From an Idiot
- Auto Layout In iOS 8 - layoutDebuggingIdentifier
- Replacing Launch Images with Storyboards
- Xcode 6 Objective-C Modernization Tool
- Biz
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MGSwipeTableCell
Weekly Roundup
TWRDownloadManager
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